Marshall thinks Apple can double its share of the computer market over the next five to 10 years. Macs generated about 40 percent of the company’s revenue in the June quarter. “The Apple story is pretty idiosyncratic, company-specific, not really dependent on other parties,” said Broadpoint Amtech analyst Brian Marshall, citing research showing that Microsoft’s launches over the years have acted as catalysts for Mac sales.Īlthough its iPhone gets more press, Apple still derives the largest chunk of its sales from computers. “At the end of the day Windows 7 is still just Windows.”Īnd some analysts argue that Windows 7 hype might end up helping Mac by enticing customers into stores and lifting overall computer sales amid the marketing hoopla. “New Mac users continually tell us that they are tired of all the headaches with Windows, and they want the ease of use, stability and security of a Mac,” spokesman Bill Evans said.
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